Introduction to who Em is:
Emily: “Thank you for the fab intro, by the way so right so I’m Em, aka Eva Lipstick Fever on Instagram. So I guess to rewind, I was living and working in New York City for six, seven years, and then I moved over to London, I’ve been in London for four years, but to rewind, I was working in ad tech professionally so my background is an ad tech. I worked for a number of startups in New York, in mobile advertising search, social media software, digital media all of the things. However, I was always really into fashion into all things beauty and skincare and lifestyle and so I decided to launch a blogging and Instagram as really just a fun side thing while I was living and working in New York. I had no idea what it would become down the line. So, this was, I guess 2015 2016 I wasn’t early to the Instagram game but I guess it wasn’t late either but you know the OG bloggers of the world were very much established. I launched that and then I was working full time in New York, and also working on my blog. And then I met my now partner in New York. He works in finance, and he took a role that would put him in London, so I decided to move with him. We moved four years ago, and we’ve been here ever since. We now have a one year old. And when I moved to London was really when I made the jump to work for myself. And so, currently I am blogging and working with brands, full time in a content creation capacity I’m also doing social media consulting and then I started my podcast, which is sort of another arm to my brand and something that I’m really proud of and excited about.
So, I guess going back to just really being a lover of all things fashion and beauty, and I guess in particular lipstick so the idea behind the name of The Lipstick Fever is really it’s about that idea of like a Saturday night, getting ready to go out with your girlfriends, putting on a bold lip, and just feeling like super confident and super rad. And that’s really where the, the idea behind the name came from. It’s definitely sort of evolved, but there is that like sort of confidence piece around it and then of course the beauty, the beauty piece and just having fun with makeup so that’s sort of where the name came from and thanks for asking.”
How to Build a Community in a new city:
Emily: “You know, before I made the initial move, I started networking, because I also had to figure out a job situation. I had no idea if I was going to work full time or if I was going to freelance or what I had to start somewhere. So I literally hopped on LinkedIn and I posted a blanketed post of just like, hey, I’m going to be moving to London, does anyone have any friends co workers family members, anybody across the pond that, you know I can meet up for a coffee with and just truly just pick their brain about living in London like life over here, what have you, and I think it truly is a domino effect, I think networking can sort of sometimes have this icky negative connotation, and it’s so does not have to be that way. It’s more about like putting feelers out in a really genuine way I think. And so for me it was, I just want to learn more about life in the UK. So I sort of started there, and then came over, like I said a couple of times before my initial move, and I would just set up coffee meetings on those trips, you know I would be on my own during the day my husband would be at the office, and I just set up coffee meetings, and, and met people that way.”
Mindset Blocks:
Emily: “You know, some fear there there’s some self doubt, so I say that it’s come up for me especially in the last four years, because I’m now working full time for myself, I create content, and I share things out into the ether. And it’s like, you throw things at the wall and see what sticks, and it can be really, really challenging, and that negative voice creeps in, and that’s something that I’ve always struggled with by the way, so that’s not a new thing for me but I just think in the last four years was going through so many shifts and changes and evolvements that this voice definitely is sometimes louder than the voice that I need, which is just feeling confident and being my own cheerleader, So, I have good weeks and bad weeks, I have good days and bad when it comes to this. You know, you just question yourself, you wonder if people care about the content you’re putting out there, you wonder Can I do this, then you’re doing the comparison thing on, on Instagram and social media and I would say that’s the other factor that’s sort of amplified, this is obviously social media, it’s amazing in so many ways, but it also is so public, and everybody’s accolades are, are out there, and, you know, there’s the there’s the flip side to that but I think oftentimes on Instagram, we see all of the amazing things we see people’s filtered life. And so my hope is that we all sort of keep that in mind and know that there are things going on behind closed doors, and you know there are failures and there are some, some dips, you know, and there are times of feeling low, but I think I think what’s cool is I feel like over the last 612 months especially in the UK, people are sort of starting to share a bit more and that mental health piece is coming.
And I think some of the triggers are really sad and vain I think in the sense of like it can be as simple as, you know I post something on Instagram, whether it’s for a brand that I’m working with, or just an organic piece of content, and it’s, it’s not performing the way that I want it to. That’s when sort of that negative voice creeps in, And that’s really hard to manage because we’re talking about a robot, we’re talking about an Instagram algorithm. So, it’s completely out of our control, and I am a rational person, and I can, I can understand that, you know, that’s not the best way of looking at things, but when you’re in the moment, and you’re sort of trying to share things and do your job. That can tend to creep in. So I think that’s one of the triggers.
And then I think, honestly, sometimes it’s just your, your mental space is just not where it wants to be maybe you’re overtired, I mean I’m really experiencing this as a mom like the lack of sleep is real. Parker was up at 230 last night for really no apparent reason. So, you know it can be as simple as, you know I wake up and start my day and maybe I’m a bit groggy and I’m tired and I’m just not feeling my best, you know, and then I don’t get the workout in, or I don’t get, you know the 20 Minute Pilates and I don’t move my body and it can kind of snowball from there so I would say, sure there are some specific triggers, but for me too. It’s just like some days I’m not feeling it. And then the third thing that I will say, and I’m sure so many women can relate is like that time of the month comes man. And for me, it’s like the week before, and my mental space just impatiently Takes a Dip. It really does.”
Mindset Hack:
Emily: “And I think one of the tips that I’ll share. And this is, this is one of the things I’ve learned through therapy, and I’m happy to expand more on therapy and my experience with it, but my therapy said like, Em, stick a note on your calendar, when you know that time of the month is coming, and like, around what day you might start feeling a little bit low, and she’s like, if you can even just sort of see that day, Maybe it’s a few days ahead, and you’re like, I think my mental space is going to take a little bit of a dip, like, be a little kinder to yourself that day, like, go out for a walk.
I have a therapist, and it’s I see, again, it’s quite sporadic, because sometimes I still struggle with the reflection in therapy, you know, it can be hard to sort of be in the right mindset for it, and so it’s super important and I just think so valuable, so thank you for sharing that, especially how it’s kind of helping you navigate that extra part of the big move of what happened but something that you weren’t kind of expecting to be there like sitting out of your control. Yeah absolutely, it’s been, it’s been so helpful in so many ways. And so I think that’s just been, that’s been a massive coping mechanism for me, and just to know that I just don’t know that it’s in my back pocket, you know, if I’m, if I’m feeling like I need it, then I’ll, I’ll schedule in a session or, you know, a couple weeks might go by I’m feeling really good and I won’t, but actually, I feel like the weeks where you’re feeling good, it’s also important to just talk it out, you know, it’s, it’s 55 minutes, I think it’s, it’s worth every, every dollar.
Yes, and it’s going to sound so cliche, but it is so true. It’s meditation, and I am not consistent enough with it, but I will tell you the days where I do a 10 minute morning meditation, I try to set my alarm before P gets up and that is a very rare thing people, I’m just gonna throw that out there. Oftentimes that does not happen, but when it does, and I do a 10 minute meditation and I’m talking I go on YouTube and I just like find one, people like, it’s not anything super specific for me or it’s just doing any kind of quick, meditation, in the morning, I think first thing, really, really helps me to just like have mental clarity and I don’t feel so overwhelmed when the day starts and the phone and the email and the and the, all of the things coming through. So that’s been a game changer and I think I’ve really noticed the days where I don’t do it so the 10 Minute Meditation.”
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